Brand identity · current core + selected email application
One identity expressed across the website, outbound acquisition, and the paid reader product. This page shows the current system without turning email-specific choices into universal brand rules.
AI-driven health care intel
Positioning spine · working, not doctrine
Weekly AI intel for people in health care: earlier signals, useful interpretation, evidence attached, and a reading experience designed to fit inside ten minutes.
Visual identity · locked core values
Tourer Green and Deep Blue carry authority. Lime is a signal, not a field color. Paper neutrals make the product feel editorial rather than clinical or software-generic.
#111714#24513F#173529#163B63#D9EA00#F7F4EA#EFE9DD#EEF1F4#8FD3E8#CFC8BATypography hierarchy
Aptos is the preferred family, with Segoe UI and Arial as durable fallbacks. The distinction comes from scale, weight, pacing, and editorial layout—not a fragile webfont dependency.
The body is calm, generous, and built for sustained reading. The minimum core body size is 18px; labels are 12px uppercase sans, never decorative monospace.
Email application scale
Current outputs · actual rendered artifacts
These are full-length renders of the named current files, not approximations. Scroll inside either frame or open the full image.
This is the actual selected product direction: branded masthead, human greeting, story map, dominant lead image, lead analysis, weighted secondary reads, quick hits, forward watch, poll, and restrained footer.
This is the actual current landing-page file: it explains the weekly product, reading pattern, offer, and operating principles. It remains visually behind V5.6, which is now visible rather than hidden by a conceptual mockup.
Acquisition application
The acquisition message should feel personal and earn a sample read; it should not masquerade as the paid editorial product.
Steve—
Health care is about to absorb another wave of AI products, policy changes, and new care models. The hard part is knowing which ones matter before they become obvious.
I publish one short, source-linked briefing each week for people close to that change.
Worth sending you a sample issue?
No heavy masthead, stock imagery, or lime spectacle. The job is to earn a reply or a sample read while preserving the same promise and voice.
Reader logic
The positioning only works if the full experience keeps answering the reader’s two questions: “Why should I care?” and “What should I carry forward?”
A change appears before consensus forms.
Sources make the selection inspectable.
The copy explains what changed and why.
Weight and hierarchy prevent overload.
Voice, image, and pacing create recall.
The close names what could change the read.
Trust in selection earns the next open.
Application boundary
Official mark, core palette, general typography family, premium editorial character, reader promise, and disciplined lime usage. Changes here require an explicit brand decision.
660px content width, email type scale, signal blue, warm separator, and received-form spacing. These serve email constraints and do not automatically rewrite every other surface.